✦ Authentic > polished

Lessons from things that didn't take off.

Most freelancers hide their failures. Here are mine — including the parts where I didn't see it coming. If you're evaluating whether to work with me, this page should tell you more than the case studies.

BigDave

2023
What it was supposed to be

A community platform with everything: posts, profiles, real-time chat, voting, custom theming. Built solo over four months. Technically a clean little Next.js + Supabase app.

What actually happened

Nobody came. Not 'few people came' — actually zero traction beyond friends I begged to sign up. The product worked perfectly. It just had no audience because I had no distribution.

✦ Lesson

Distribution is the product. A great codebase with no audience is a portfolio piece, not a business.